Visual Imaging for Social Media

Level up your social media profile with scroll-stopping graphics. Bring your business or personal brand ideas and let’s turn up the volume.

Course Length: 6 weeks, totaling 36 hours
Materials Needed: Drawing supplies, simple hand drafting tools, measuring tape. Materials will be reviewed during the first class.
Next Program Intakes:
- July 08, 2024
- October 21, 2024
Course Hours: 5:30 – 8:30 pm, Mondays & Wednesdays
Fees: $595.00 plus a $25 nonrefundable registration fee. Taxes included.

Program Overview

Learning Goals

Course Overviews

Why you should study with us:

Join a fun series with in and out-of-class photo sessions to compile, curate, and animate your social media presence.
Create and manipulate images for attention-grabbing impact.

While creativity is often considered to be a skill for artists, marketers, and designers, creativity is important in all fields. No matter what you’re focusing on, you’ll need to explore your creative side, brainstorm ideas, and look at the world in a new way to solve the issues that affect us all.

Students learn how to:

Bring your business or personal brand ideas and let’s turn up the volume.
Having some Adobe Photoshop chops will expand your creative opportunities 10-fold, while still offering a streamlined social media posting process.
Yes, templates and image-editing is also available using Canva, Adobe Express, GIMP etc. We will leverage Adobe Express for social media assembly. Using various tools to work with visuals, you’ll learn to create, plan, preview your content, and schedule posts across TikTok, Instagram, Facebook, X (Twitter), Pinterest, and LinkedIn.

Week 1 Class 1: Class introductions

Part 1 ~ Introduction to Adobe Express and responsive web pages. Using Adobe Express we will strategize & design a wireframe “map” for your online portfolio showcasing your reusable, responsive design elements.
Part 2 ~ Introduction to Photoshop, social media sizes, file formats and image compression.

Week 1 Class 2:

From Vector typography to Photoshop illustrative 16-bit typography. Power up your typographic aesthetic.

Week 2 class 1:

Photoshop Tools overview and navigating the software.We will explore resolution and compression concepts for web graphics:

What’s a relevant colour space and RGB gamut?
We will save our created or modified image assets and add to our Adobe Express Instagram and Facebook library and templates.

Week 3 Class 1:

We explore Photoshop layers / blending modes / non-destructive approaches / avenues of escape.
Lets’s create a web header banner.

Week 3 Class 2:

More typography.
- Create trust through professional typography.
- We will showcase this through business card design.
Let’s talk AI generation. How, when, & why.
Taking better images ~ A presentation on social media photshoot techniques.

Week 4 Class 1:

Introduction to Photoshop Video & basic animation.

Export GIF files.
The Photoshop cinemagraph; A moving still image.

Week 4 Class 2:

Creative Photoshop how-to.

Basic Composite
Presentation: The Creative mindset

Week 5 Class 1:

Creative Photoshop how-to.

Create B&W image
Background removal
Dual lighting

Week 5 Class 2:

Creative Photoshop how-to.

Silhouette Composite
Dispersion FX
Vintage FX

Week 6 Class 1:

Introducing audio.

What are the freemium opportunities for audio tracks.

Double exposure
Watercolour brushes
Neon
Time permitting, class requests for effect approaches.

Week 6 class 2:

Using your created assets we will gather, assemble and publish your showcase.

This program has been approved by the Private Training Institutions Branch (PTIB) of the Ministry of Post-Secondary Education and Future Skills of the Government of British Columbia.

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Visual Imaging for Social Media

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